Pharmaton - The “Tired” Tet

From struggling with resource limitations and countless pharmaceutical industry regulations to achieving off-the-roof sale records, “Pharmaton’s Tired Tet Campaign” stands as a testament to the power of creativity when paired with deep customer insight and strategic efficiency. Conveying empathy through witty messages, the campaign successfully built meaningful awareness and established a consumer habit for the product during the pre-Tet season.

To amplify the message and reinforce consumers’ trust in the product concept, we collaborated with Celebrity and Community Pages. Specifically, they expressed sympathy with the audience by sharing their own experience of suffering long-term tiredness in a fascinating way with tired song lyrics.

But that's just the beginning! To educate the effectiveness of using Pharmaton after 14 days, KOLs will post articles sharing the secrets they applied for 2 weeks to get rid of fatigue and encourage consumers to experience it.