IMC Campaign
Client
Lifebuoy
Company
Creativehunts
Deliverables
MV, Brand Experience, Billboard, KOLs, Socials Always On
"Tết Ổn Rồi" stands out as one of the most impactful campaigns of Tết 2024, captivating Vietnamese audiences with its insightful message and emotionally resonant storytelling that redefines a "fine" Tết. Through relatable yet overlooked creative assets, Creativehunts and Lifebuoy delivered the heartfelt message:
"As long as you have family and health, Tết is already fine".
In order to deliver this message, we created a Music Video featuring three heartfelt stories, each showcasing a different aspect of a "fine" Tết: a son working far from home, a parent and their daughter, and someone who feels completely "not fine." Paired with a captivating song, it strikes a chord and leaves a lasting impact on Tết 2024 audiences.
The wall is built from hundreds of bricks each representing the expectations of a perfect Tết—bonuses, a wealth of money, gifts for loved ones and so on. At midnight on January 1st, the wall would have been broken, revealing Lifebuoy's definition of a "fine" Tết: "As long as you have family and health, Tết is fine."
