Campaign
Client
Lifebuoy
Company
Creativehunts
Deliverables
Comic, Brand Activation
Going beyond health protection, Lifebuoy champions safety and inclusivity for everyone through its dedicated communication platform, #Safety4All. Since 2020, Lifebuoy has continued its #Safety4All initiatives, advocating for a safer, more equal society where all love and all families are protected and accepted.
In the 4th season of #Safety4All campaign in June 2024, Lifebuoy brought to an empathetic message:
“Every love deserves acceptance, and every journey of acceptance
must be protected in safety.”
A special episode featuring host Thùy Minh and Dr. Tô Nhi A, a mother and renowned psychologist who frequently works with the LGBTQ+ community. Together, they share an open, heartfelt conversation on love and the parent-child relationship, fostering understanding and empathy. Because acceptance, from any side, deserves to be met with safety and support.
Lifebuoy brings to life the struggles, fears, and love of parents learning to accept their child’s LGBTQ+ identity through a heartfelt comic. With a gentle yet powerful narrative and deeply moving visuals, it touches hearts and delivers a vital message: “Every love deserves acceptance, and every journey of acceptance must be protected in safety.”
