Dove - You're Spotlight Yourself

Women often measure their beauty against societal standards, doubting their ability to shine. But Dove believes true radiance doesn’t come from a "perfect" appearance—it comes from confidence and self-expression.

With the campaign on March 8th 2024, Dove would like to redefine the spotlight as the glow that comes from within with the message: 

The campaign features an experimental photoshoot, capturing raw reactions as women see their silhouettes before fully realizing their inner brilliance. Through this, Dove inspires every woman to believe: Spotlight doesn’t come from your shape. Spotlight comes from who you are.