P/S - PeachFuzz

2024 was a year of upheaval, marked by countless challenges, and Peach Fuzz was chosen as the Color of the Year to symbolize tenderness and care—offering a sense of warmth and comfort after a tumultuous time. So, P/S introduced the limited edition ETB P/S S100 Pro with Peach Fuzz color, blending cutting-edge technology with a gentle touch to make every day feel more special.

But how do you marry the advanced technology with the delicate softness of this color?

The packaging design masterfully balances these dual qualities. It retains the visual cue - an electric sound wave that highlights the exceptional features of the P/S S100 Pro, while seamlessly integrating soft, flowing elements like silk and cotton to capture the softness of Peach Fuzz.

The highlight is the depiction of a silky fabric gently hugging the toothbrush, evoking a sense of care and indulgence—transforming everyday oral care into an experience of warmth and comfortable

We realized that brushing teeth marks the beginning and end of everyone’s day—key moments influencing our mood. So, why not let the P/S S100 Electric Toothbrush in Peach Fuzz accompany you, helping you start your day with ease and end it in total comfort?

The campaign kicked off with a collaboration with Phuong Anh Dao, teasing the upcoming color through a minigame. With her image and name, the teaser quickly caught attention, driving massive engagement as people guessed that color.

Followed by a series of posts that evoke the feeling of softness and comfort brought by the P/S S100 Pro in the morning and evening. Especially tap in the Vietnamese Woman's day to turn this into a gift for your beloved woman, to cherish and care for her day and night.

A special gift box to enhance the message of gentle care and boost sale on Ecom, including scented candles and cotton pouches,...