Campaign
Client
Comfort
Company
Creativehunts
Deliverables
Music Video, Social Always On
The economy faced considerable challenges, leading to a sense of hesitation when it came to shopping for the Lunar New Year. One cherished tradition—buying new outfits for Tet—began to fade away, leaving many with a sense of longing for the festive spirit.
As a brand that has been caring for family fashion for years, Comfort joined forces with Creativehunts to bring a touch of positivity into the current gloomy state of New Year fashion.
Our mission was clear: to reshape perspectives and show that missing brand-new clothes doesn’t have to dampen the joy of Tết. With Comfort, clothes can feel fresh and radiant, infused with blooming fragrances that allow every family member to shine—just like stars on a runway.
Brand-new clothes or not, every family member can still shine
with confidence — just like stars on the runway
Partnering with Phương Mỹ Chi, we launched the Điệu Đà music video on YouTube, captivating audiences nationwide. Comfort then dominated Ride The Wind show with impactful iTVC and bumper videos, ensuring the message reached millions. To engage families further, the Catwalk Challenge inspired creativity as participants mixed and matched wardrobes, showcasing the true spirit of Tết.
This heartfelt idea won not just hearts but also a SILVER at the MMA Smarties X Global Award. Together, Comfort, Creativehunts, and Phương Mỹ Chi brought back the sparkle of Tết, proving it’s about confidence, connection, and tradition.
