Comfort - A Touch Of Fragrance, A Statement Of Style

Modern women are masters of reinvention, effortlessly curating their style to embody every role they take on: a poised professional commanding the office, a mesmerizing lover radiating allure, or a vibrant, carefree spirit among friends. And in every transformation, the fragrance becomes their invisible yet undeniable signature—a scent that speaks volumes before words are ever spoken.

Inspired by this, Comfort and Creativehunts go beyond introducing Comfort Perfume Fabric Softener Collection—we ignite a movement, empowering women to break free from the ordinary and boldly embrace the limitless world of fashion and self-expression. No longer bound by safe, predictable choices, they are free to explore, experiment, and redefine their unique identity through scent and style.

On this journey, Comfort Perfume Collection is more than just a fabric softener—it’s the ultimate finishing touch, wrapping every outfit in a distinctive, long-lasting fragrance that turns personal style into a statement.

Teaming up with Tóc Tiên, a singer known for her striking performances and ever-evolving persona, Creativehunts crafted a concept for 4 engaging video productions—each highlighting a different variant of Comfort Perfume Collection. Set in a dressing room, the videos capture Tóc Tiên’s excitement as she curates her outfits, seamlessly matching her fashion choices with the unique fragrance profiles of each product.

To amplify the campaign’s impact, interactive 3D billboards are placed in prime city locations, drawing attention with their vivid, eye-catching visuals. On social media, striking visuals of Tóc Tiên, reflecting the unique essence of each product variant, elevate the brand’s positioning—not just as a fabric softener but as a key to confidence, where fragrance completes the art of self-expression.

Because true style isn’t just seen—it’s felt, remembered, and beautifully scented.