IMC Campaign
Client
Lux
Company
Creativehunts
Deliverables
Key Visual, Tiktok Video, Giftbox, Social Always On
For the first time, a premium body wash product has been specially designed for Mood Indulgence – a place where emotional experiences are infused into every moment it touches your skin. The Lux Mood Collection not only pampers the body but also gently soothes the soul, in the most tender and profound way. Utilizing VivaScentz™ fragrance technology, Lux delivers an instant effect: calming the nerves, easing tension, and in the long term, nurturing a quiet, positive flow within each person's mind.
Beyond fragrance, the Lux Mood Collection also engages sight and touch: the shimmering gel flows over your skin like a galaxy, while the multicolored exfoliating beads sparkle like shattered stars, creating the sensation of bathing in a new dimension – one without gravity, without pressure, where only luminous crystals gently soothe your mind.
“Bathing in a galaxy” is not merely an advertising campaign—it is an invitation, a doorway to a sparkling inner world that everyone longs for. When the brand offers more than just a product and delivers moments of serenity, it doesn’t simply gain consumers; it finds kindred spirits drawn by empathy and shared emotion. Lux and Creativehunts are proud to have co-created a galaxy of emotions where the beauty of both body and soul is celebrated, and every act of self-care becomes a journey of self-love.
This journey affirms the enduring power of ideas born from deep understanding—of the human need to heal, to dream, and to rediscover oneself amidst the chaos of life. Because in this fast-paced world, you deserve a galaxy to call your own—one filled with light, layers of fragrance, and the gentle comfort that soothes your soul.