Lifebuoy - Tết Vỗ Về 2025

2024 was a year of challenges, with burdens lingering even as Tết approached. Lifebuoy captures these struggles with the word "Vỗ" — life’s harsh blows and the word "Về" — the deep longing for homecoming. Through this simple yet powerful play on words, Lifebuoy delivered a heartfelt message in a truly special way.

Instead of one-way interactive spaces, Lifebuoy introduced a groundbreaking multi-sensory exhibition, allowing visitors to truly touch, feel, and immerse themselves in the struggles of the past year,  while experiencing a deeply moving sense of comfort and reassurance.