Lux - Bird of Paradise

Lux Botanicals introduces Bird of Paradise, a luxurious body wash infused with the exotic fragrance of the Strelitzia flower. Capturing the essence of a tropical paradise, this scent empowers women to embrace their individuality, transforming daily showers into sensorial escapes, where confidence blooms naturally and beauty flourishes from within.

To celebrate Lux Botanicals' launch, a vibrant campaign was crafted featuring tropical visuals inspired by lush gardens. Dynamic imagery of water and vivid Bird of Paradise blossoms immerses viewers in a sensory journey, creating an impression of stepping into a uniquely fragrant world, awakening feelings of nature-inspired indulgence.