Lifebuoy - Back to School - Strong Together

The back-to-school season is filled with excitement but also worry, as it coincides with a peak in illness outbreaks. While parents focus on uniforms and supplies, hygiene often takes a backseat. Creativehunts and Lifebuoy, Vietnam's No. 1 hygiene brand, aimed to address this gap.

Believing that a perfect 10/10 learning experience means excelling both academically and staying healthy, Lifebuoy partnered with Thiên Long to create the "10/10 School Package". This innovative set combined Thiên Long’s trusted school supplies with Lifebuoy’s essential hygiene products, ensuring students could start the school year both prepared and protected.

Changing habits from scratch is never easy, but building on what’s already familiar can create a real impact. Understanding that shopping for school supplies is a cherished back-to-school ritual for parents, Lifebuoy teamed up with Thiên Long—Vietnam’s leading stationery brand—to introduce the “10/10 school package.” Instead of simply selling the "10/10 school package" at just any bookstore, we brought it to life through exclusive pop-up stores on book streets nationwide. The events featured live music and meet-and-greet sessions, drawing crowds of up to 10,000 visitors daily. The overwhelming demand required us to ramp up production to keep up with eager customers.

Beyond the launch, the campaign was designed to create lasting impact. Proceeds from the "10/10 School Package" were transformed into scholarships, learning tools, and improved school facilities for children in remote areas, ensuring their safe return to school.

Together, Lifebuoy, Thiên Long, and Creativehunts turned an essential idea into an inspiring movement, proving that a 10/10 education is built on knowledge, health, and the power of giving back.