IMC Campaign
Client
Silver Spoon
Company
Creativehunts
Deliverables
Full social campaign, including: Big Idea, Campaign Concept, Key Message, Campaign KV, Key asset video series, Social post amplify, Minigame
Through this AI-first theme, we significantly reduced production time while optimizing the brand’s budget efficiency.
Siêu Phẩm Thịt Đầy - Thổi Bay Lý Trí
A Masterpiece that blow "Boss" mind
Drive awareness for Silver Spoon Meat 1st, positioning the brand as the top-of-mind choice for cat lovers seeking meat-rich, delicious, and nutritious meals.
With strong consumer and social insights, we saw cat lovers gravitate toward humorous, character-driven pet content, while AI videos were rapidly gaining viral traction. Creating a brand-owned AI character enabled Silver Spoon to connect emotionally with audiences while unlocking scalable storytelling and significantly reducing production timelines
The Adventures of Pun Cat
The adventures unfold through a dynamic AI-powered video series. Moving beyond traditional, high-cost production, complex coordination, and significant risks with live animals, we took an AI-first approach. We created a brand-owned character, Pun Cat, and developed the “Thổi Bay Lý Trí” AI video series to enable scalable storytelling at speed.
On social, Pun Cat extends into always-on content, keeping the story alive. We delivered 24 social assets within 2 months to sustain campaign momentum.
The minigame successfully attracted 1K+ participants registering to receive product samples