Lifebuoy - Tết Ta Về 2026

Tết 2026 closes our 5-year journey of redefining the most meaningful Tết gift: health — the reason reunions happen, hugs feel tighter, and connections run deeper. This final chapter unites every story we’ve told, amplifies our core belief, and delivers one emotionally powerful MV that brings the whole journey full circle.

When Tết gets closer, everyone carries own quiet worries: deadlines, house prep, family visits, traditions to keep. To us, Tết is festive air, markets, blossoms, full dishes on tables. We think we’re just a small part of it.

But to our parents, we are Tết. Our presence makes Tet completed. So come home safe. Come home healthy. Because when you return home well, you don’t just celebrate Tet, you bring Tet home.

To kick off the campaign and spark the question “When will Tết truly come home?”, Lifebuoy introduces a multi-sensory exhibition.

An immersive journey designed to gently guide consumers through layered emotions — from joy, to reflection, to heartfelt realization — allowing them to experience the story of Tết in their own personal and authentic way.

Because sometimes, Tết doesn’t just arrive on the calendar — it arrives in the moment we truly feel it.

Lifebuoy brings its Tết message to life through a music video designed to be felt, not just watched. Three alternate outros. One heartfelt reunion. Each outro unlocks a different chapter of the Lifebuoy Tết family, like unwrapping a gift you didn’t know you needed. Inspired by the blind unbox trend, every ending is a surprise worth rewatching. A small “secret” for each fandom — delivered with care, and meant to stay.

To bring all the songs together and wrap the journey into one meaningful gift, Lifebuoy introduces a special EP playlist across digital and physical platforms. The physical release comes as exclusive merchandise sent to fandom communities — a heartfelt token of appreciation. “Lifebuoy – Cả Cái Tết” encapsulates every message and melody, reminding us of health and family across 5 Tết seasons.