Clear - Am I Clear?

IMC Campaign

Clear - Am I Clear?

Client

Clear

Company

Creativehunts

Deliverables

MV, Tiktok Video, POSM, Brand Activation

Achievement
+1MViews within 7 days
+858.8KTotal video creations
+843.3MTotal video view
+196.5KTotal video creators

CLEAR is the anti-dandruff shampoo market leader in Vietnam with the message “Đầu Lạnh Tim Nóng, Dám Là Chính Mình” (Cool Head, Warm Heart, Be The First You) to motivate young people to confidently face barriers. The collaboration with Street Dance Vietnam as the main sponsor is a kick-off for spreading this message and Creativehunts – the lead creative agency, proudly accompanied CLEAR to make it more efficient.

The MV "AM I CLEAR?!" features Tóc Tiên, Trọng Hiếu, and Mew Amazing. With catchy beats, striking visuals, and bold lyrics, it leaves a strong impression on young audiences. Even non-dancers feel compelled to move along, making it an energetic and engaging highlight of the campaign.