CLEAR 9 Thảo dược cổ truyền

In a market dominated by traditional herbal leaders, Clear faced a strong barrier, as consumers remained deeply loyal to familiar, heritage-driven solutions.

The Northern dry, cold winter worsen dandruff, coupled by the rush of year-end work and life, leaving consumers “HEAVY-HEADED” physically and mentally.

What they need is not just clean hair — but a sense of relief.

To win in a tradition-heavy category, Clear shifted scalp care from a functional fix to a ritual of release, helping consumers start the New Year lighter, inside and out.

1. Bumper ads & Product KV
Bumper ads & Product KV
Clears collaborates with Hòa Minzy to turn relatability into a bridge — scaling authentic moments into mass connection.

2. Product Video

3. "Tiệm Gội Nhẹ Đầu"

(The Light-Headed Salon) talkshow.

Hosted by Mỹ Linh, this talkshow uses unique relaxation methods to help guests feel “light-headed” while opening conversations about anxiety and modern life pressures across generations. The campaign kicks off with 3 curiosity-driven stories/videos featuring 3 talent

Clear suscessfully transformed hair washing into a mental detox ritual, creating emotional resonance and high brand recall.