Nestlé Milo - Energize the Festive

In 2025, Milo Powder enters a new strategic phase by focusing on households with teens and young adults aged 16–25. Tết is a key moment for connecting with this audience, especially through gifting.

The packaging design embraces a premium, modern aesthetic featuring planar geometric patterns and vibrant sport-inspired visuals. Gold accents and architectural motifs from North – Central – South Vietnam are integrated to celebrate cultural diversity while highlighting the brand spirit: "Khuấy bừng năng lượng, bền bỉ cả ngày". The result is a festive, energetic look that remains relevant even beyond the holiday season.