On June 18, 2025, GIANTY and The Hunter Group (THG) officially signed a Memorandum of Understanding (MOU), marking the beginning of a strategic and collaborative journey between the two organizations.

The MOU was signed by Mr. Kondo Nobuyasu, Board Member of GIANTY, and Ms. Le Nguyen Quynh Tien, Managing Director - Communication of The Hunter Group — with representatives from both companies in attendance at THG’s headquarters in Ho Chi Minh City.

This partnership is grounded in openness and collective spirit. With years of experience in supporting Japanese brands' global expansion, GIANTY brings valuable insight into the challenges, expectations, opportunities, and specific characteristics of Japanese businesses entering the Vietnamese market. These practical perspectives serve as a foundation for THG to gradually gain deeper understanding — not just of the market itself, but of the cultural mindset behind it.

For its part, The Hunter Group embraces the belief that "the future is driven by fearless creativity" — a philosophy that defines its approach to communication, branding, and market storytelling. With over 18 years of experience in Vietnam’s creative industry, THG has evolved into a multi-disciplinary group spanning brand consultancy, content creation, experiential marketing, art & sports events, and digital platforms. Yet at its core, creativity remains the constant — a key element in helping international brands meaningfully connect with local consumers.

Rather than jumping into large-scale commitments, GIANTY and THG have agreed to start with a series of pilot projects — practical steps to align working styles, investment expectations, and collaborative processes. These initial engagements will serve as a foundation for shaping a scalable, long-term collaboration framework tailored to different project types.

Together, GIANTY and THG are choosing to learn and grow side by side — through real work, honest feedback, and shared purpose.